HOW TO USE CANVA TO BRAND YOUR REAL ESTATE INSTAGRAM
If you’re wondering...
…how in the world to brand yourself on Instagram to attract the right followers? You know…the one’s that are actually going to be become clients.
You’re not alone!
Building a strong brand on Instagram isn’t only important for your real estate business, but it is down right imperative for attracting your target audience. And since you only have 8 seconds (the attention span of a goldfish!) to convince that new visitor to follow your Instagram page, it’s important you make every post count!
However, it doesn’t matter if you are a seasoned Instagrammer or a Insta Newbie, wrapping your brain around how to brand your Instagram can be #strugglelife.
THIS IMAGE IS SCREAMING "PIN ME!" ⤵
Because not everyone can afford to pay a graphic designers to create custom swoon-worthy on-brand images for their real estate business.
And lucky for you, you don’t have to! Canva is an amazing graphic design tool that will have you creating professional social media designs like pro in no time!
Canva is super user-friendly and ridiculously affordable.
Here's what I mean by super user-friendly: You don’t need to be a rocket scientist to figure this stuff out! You don’t have to spend hours on end trying to make one simple change to your designs. And you don’t have to relearn a whole new set of skills.
Working in Canva is very similar to working in Microsoft Word or PowerPoint. Once you get the hang of uploading, dragging, dropping and resizing you will be on to bigger and better things in your business — like actually generating leads.
Here's what I mean by ridiculously affordable: Canva is FREE!
Now don’t make a liar out of me. Yes, there is a paid version and yes I do use the paid version. But you don’t have to upgrade to get rock n’ rollin on creating your professional designs. You will get all of the amazing features you need to completely brand your Instagram feed!
Ready to see how to use Canva to create on-brand social media graphics?
Video tutorial, coming right up!
click play to watch the canva for real estate tutorial video below
💡Is your brand getting your clients? Find out Why You Need A Brand NOT A Business to build trust, create connection and ultimately lead to conversion...all without selling.
What exactly does “on-brand” really mean?
One of the most important things to keep in mind when it comes to selecting a visual aesthetic is consistency. You want your target audience to be able to look at your most recent 9 tiles and know immediately what they can expect from following you.
Consistency is essential when it comes to creating a strong and memorable visual brand. You want to focus on keeping your theme, colors, fonts, imagery, textures, patterns, and even verbiage consistent in every design that you create.
Awesomeness doesn’t happen by chance - you must plan!
Planning your Instagram feed in advance can go a long way in helping you stay on-brand with your real estate Instagram posts. Once you have taken some photos of yourself, saved a bunch of images you found online, and created your branded images…it’s time to plan out your feed.
I have personally tried a number of Instagram planning tools but my absolutely FAVE (and the one I personally use) is Planoly!
Get your hands on the reaL estate canva templates
designed to have you killin’ it on the gram faster than ever!
These templates are professionally designed and fully customizable. Ready for you to just drag and drop your images into the designs! So “graphic designer” is one less hat that you have to wear in your business.
So are you picking up what I am putting down?
The design of your real estate Instagram feed is the deciding factor in the user’s impulse to click the “follow” button. I mean, of course users follow people because they personally know them.
But, ultimately, what separates people with a few hundred followers from those with thousands, is their awesome Instagram feed.
After all, if the feed looks inconsistent and shabby, would you follow it? Probably not. But Canva is your secret weapon to Insta-brand success and that perfectly branded Instagram feed!
>> hey, I have question for you!
Have you used Canva before? If so, what have you created? Leave your comment in the section below.